A great story to tell!
The website was having too many distractive elements and colors. Also you need to scroll down to click on the CTA button.
Provided more white spaces, increased focus on the CTA button, and move to the top of the page.
All we do is win
We adopted Persuasive design strategy in our design to increase conversions coming from the product page. And we did that by pulling the CTA button at the top, showing reviews, adding marketing thumbnail, remove distractions, and more.
Those changes and updates been made after getting dozens of feedback and suggestions from customers and in-house team.See this page live
Research and Analysis
- Competitive Analysis
- Usability Testing
- Heatmap Analysis
- Stakeholder Interviews
- User Interviews
- A/B Testings
- Information Architecture
Average Basket Value
+$250k/month increase in conversions
I made a heat-map analysis for this product page and found that most of the customers (70%) are not scrolling down. And the problem with this page that you need to scroll down to add an item to cart.
And the button wasn’t clear enough. So I moved the button up to our hot spot area and removed all distraction elements around the button.
The result was increasing Avg. sales to $250k per month Al Hamdo lellah. In addition to that, it increases basket value $4 more.