Doing a Research for similar case studies that helps to understand business model.
Writing a report that summarises the competitive landscape.
Interviewing with current and potential users to understand more their needs.
Creating personas for your project, will help you a lot to define the needs for your target audiences.
Helping client and teams to understand a product's flow and general layout before moving to design and development.
Create wireframes that guarantees better understanding for the face.
Creating the Face
Creating the web design after studying all data gathered to build a unique face.
Studying end-user behaviour by dividing audience to multiple groups and show different variants of a page.