Revie App UX Case Study

Context

Overview

Revie App revolutionizes the home renovation experience for both homeowners and professionals in Riyadh. As a centralized hub for connecting with trusted home service professionals, Revie offers a seamless platform for initiating and managing renovation projects. From bathroom renovations to smart home installations, landscaping projects to windows insulation, Revie caters to a diverse range of needs with a focus on quality assurance, time efficiency, and reliable customer care. With a user-friendly interface, homeowners can easily create project requests and compare top-tier service providers, while professionals can elevate their businesses by joining the Revie platform. With Revie, home renovations are not just projects but journeys guided by expertise, efficiency, and personalized support from start to finish.

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My Role

  • Site Architecture
  • User Flow
  • Visual Design
  • Motion Exploration

Platform

  • Mobile App
  • Web App

Year

  • 2022

Challenges

The home renovation industry in Riyadh presents several challenges for both homeowners and professionals. Finding trusted and reliable service providers amidst a myriad of options can be daunting and time-consuming. Additionally, ensuring quality assurance and consistent customer support throughout the renovation process poses a significant challenge. For professionals, standing out in a competitive market and reaching potential clients efficiently is often a hurdle. Moreover, maintaining streamlined communication and project management from inquiry to completion can be complex and prone to errors.

Solutions

Revie App addresses these challenges by offering a streamlined and user-friendly experience for both homeowners and professionals. By simplifying the process of connecting with trusted professionals, Revie saves users valuable time and effort in selecting the right service providers. The platform’s stringent certification process ensures that only experienced and reliable professionals are enlisted, providing homeowners with peace of mind and quality assurance. With personalized customer support available throughout the construction journey, Revie ensures that every step is guided and supported, minimizing uncertainties and maximizing satisfaction.
For professionals, Revie offers a platform to showcase their expertise and reach potential clients efficiently, fostering growth and expansion opportunities. Through seamless communication and project management tools, Revie facilitates smooth collaboration between homeowners and professionals, ensuring projects are completed to satisfaction, every time.
1. Site Architecture Enhancement

By meticulously recreating the site architecture and user flow of Revie App, we ensured a seamless and intuitive navigation experience for both homeowners and professionals. Through thorough analysis and optimization, we redesigned the platform’s structure to prioritize key functionalities and streamline the user journey, from initial request creation to final contractor selection. This enhancement significantly improved usability and efficiency, enhancing overall user satisfaction and engagement.

Decrease in bounce rates and drop-offs during the user journey, indicating improved navigation and usability.
Increase in user engagement metrics such as time spent on the platform and the number of completed project requests.
2. Streamlined Project Initiation with Step-by-Step Forms

We optimized the input form ratio by implementing a step-by-step form, enabling homeowners to effortlessly initiate projects on Revie App. This approach breaks down the project creation process into manageable steps, guiding users through each stage with clear instructions and minimal effort. By simplifying the form completion process, we remove barriers to entry, empowering homeowners to start their renovation projects with ease and confidence.

Decrease in form abandonment rates, demonstrating enhanced user engagement and satisfaction.
Increase in the number of project requests initiated by homeowners, indicating improved usability and accessibility.
3. Empowering Professionals with "Become a Pro" MVP Feature

We introduced the “Become a Pro” MVP feature to Revie App, offering professionals and companies an opportunity to join our platform and connect with homeowners seeking renovation services. This feature streamlines the onboarding process for service providers, enabling them to create profiles, showcase their expertise, and access job opportunities seamlessly.

Decrease in the time between project posting and professional response, demonstrating improved efficiency in connecting homeowners with service providers.
Increase in the number of professionals and companies joining the platform, indicating successful onboarding through the “Become a Pro” feature.
4. Seamless Bilingual Experience: Layout Adaptation for English and Arabic

We ensured a consistent and user-friendly experience for both English and Arabic users by making the website layout suitable for both left-to-right and right-to-left reading directions. This adaptation maintains consistency in design and functionality across languages, enhancing usability and accessibility for all users. Whether browsing in English or Arabic, users can navigate the website effortlessly, ensuring a positive and cohesive experience regardless of language preference.

Decrease in bounce rates for both English and Arabic users, indicating improved usability and satisfaction.
Increase in user engagement metrics such as time spent on the website and page views.

The Process

1. Research

2. Ideate

3. Design

4. Prototype

1. Research

Extensive research laid the foundation for Revie App, delving into the unique needs and pain points of both homeowners and professionals in the Riyadh home renovation market. User interviews, surveys, and market analysis unearthed the challenges of finding trustworthy service providers and the complexities of managing renovation projects. Understanding the importance of quality assurance, time efficiency, and reliable customer care formed the cornerstone of our research, guiding us in shaping Revie into a solution that addresses these critical needs.

2. Ideate

Armed with insights from our research phase, the ideation process sparked creativity and innovation in conceptualizing Revie App. Brainstorming sessions and design workshops facilitated the generation of ideas to streamline the user experience and enhance the connection between homeowners and professionals. Exploring various features and functionalities, we envisioned a platform that not only simplifies the renovation journey but also elevates the businesses of service providers. Ideation paved the way for turning concepts into tangible solutions that resonate with our target audience.

3. Design

The design phase brought the sketch to life, infusing Revie App with a visually engaging and intuitive interface. Drawing inspiration from modern design principles and user preferences, our design team crafted a clean and cohesive aesthetic that reflects the professionalism and reliability of the platform. Attention to detail was paramount, from typography and color schemes to iconography and imagery selection. The design process fostered seamless navigation and visual hierarchy, enhancing the overall user experience and reinforcing Revie’s brand identity.

Home Page - Desktop

Start Your Project - Desktop

Bathroom Renovation Step 1 - Desktop

Bathroom Renovation Step 2 - Desktop

Bathroom Renovation Step 3 - Desktop

Bathroom Renovation Step 4 - Desktop

Bathroom Renovation Step 5 - Desktop

Bathroom Renovation Step 6 - Desktop

Account Settings - Desktop

Dashboard - Desktop

Job Offers - Desktop

Manage Job - Desktop

My Profile - Desktop

Verification 1 - Desktop

Verification 2 - Desktop

Verification 3 - Desktop

Become a Pro Step 5 - Desktop

Become a Pro Step 4 - Desktop

Become a Pro Step 3 - Desktop

Become a Pro Step 2 - Desktop

Become a Pro Step 1 - Desktop

Single Job - Desktop

Pro Dashboard - Desktop

My Profile - Desktop

Browse Jobs - Desktop

Account Settings - Desktop

4. Prototype

Transforming design concepts into interactive prototypes, we embarked on the prototyping phase to validate and refine the user experience of Revie App. Using prototyping tools, we simulated user interactions and workflows, allowing for real-time feedback and iteration. Usability testing sessions with stakeholders and target users provided invaluable insights into the effectiveness of the prototype, guiding us in fine-tuning the interface and resolving any usability issues. The prototyping phase served as a crucial bridge between design and development, paving the way for the implementation of Revie’s features and functionalities.

Summary

The journey from research to prototype culminated in the creation of Revie App, a transformative platform that redefines the home renovation experience in Riyadh. Grounded in user-centric design principles and informed by extensive research, Revie addresses the pain points of both homeowners and professionals, offering a streamlined and reliable solution for connecting and collaborating on renovation projects. From ideation to wireframing, design to prototyping, every phase of the process was driven by a commitment to quality, innovation, and user satisfaction. Revie stands as a testament to the power of design thinking in solving real-world challenges and delivering meaningful experiences.